Local D’lish

Formerly located across the street from Capsule, Local D’lish was a fixture in Minneapolis’s North Loop neighborhood. They were one of the first in the neighborhood to provide locally sourced ingredients. Never pretentious, Local D’lish managed to occupy the worlds of local grocery and high end, farm to table, gourmet food and cooking. I was honored to create a new identity for them in order to better reflect their approachable and sophisticated personality. 

Identity  + Signage + Illustration

AD: Greg Brose
CD: Brian Adducci
Designed while at Capsule

Foods, Goods, Friends 

Beyond the logo, the message “foods, goods, friends” articulated what made Local D’lish special. Combined in a seal on the store front window, this simple phrase served as an invitation to regulars and newcomers.